While many vegans applaud the fact that Beyonce is so outspoken about vegan eating, many others are critical of it. Among others, some folks from Direct Action Everywhere movement (which I’m still investigating but so far have been underwhelmed by) claims that “Beyonce going vegan is bad for the animals.” Let’s ignore for the moment the fact that Beyonce never said she was going vegan. We’ve heard it all before: Beyonce is not emphasising animal rights as the reason for her vegan efforts, but rather health. Many vegans demand that animals are always at the center of everything vegan. Health should have nothing to do with it. This is about morality, about ethics, about justice. Veganism can not be some fad or lifestyle thing. Right? Not really, I think. There is one thing that in my view is an enormous oversight in our movement, and its importance cannot be overstated. Here it comes: Behaviour change may precede attitude change. Read it again, and try to let it sink in. We usually work like this: we give people all kinds of information, in the hope that attitude change (different beliefs about eating animals) will lead to behavior change (no longer eating animals). It surely can work like this, but we forget that it also works the other way round, and indeed, much research points to the fact that the other way round might be more effective. What does the other way round mean? It means that people may very well become open to animal rights arguments after changing their eating habbits. They might become “reducetarians” (or even vegans) for health reasons, for instance, or because it is a trendy thing to do. But the important thing is that once they are vegan, or partly vegan, it is much easier for them to listen to animal rights arguments. Why? Because they don’t need to be so defensive anymore. They already know they can eat tasty food, they know they don’t have so much to lose anymore, so their hearts and minds can be open. Attitude change follows behavior change, in this case. This means that in the end, we would all get in the same place, whether people start with animal rights, or not at all, like Beyonce does. It doesn’t matter all that much. A big part of the animal rights movement has such an obsession with being vegan, and being vegan for the right reasons, that it blinds us to the fact that there are other ways to get where we want. Less direct ways perhaps, but therefore not less efficient ways. On the contrary, encouraging people to start out with whatever reasons they think are suitable, and encouraging them to moderate their consumption of animal products to whatever degree they think is doable, may be the fastest road forward. People might argue that those who become vegan for other than ethical reasons won’t stick to the diet. However, the reason why people don’t stick to the diet is mostly that it’s still not convenient enough (in several ways) to stick to it. As many more people eat more vegan meals (for whatever reason) sticking to it will become easier by the day. So bottom line: let Beyonce be. Let people have their own reasons for reducing or giving up animal products. They’ll be going along with animal rights arguments before you know it.
See also the follow post How what you eat determines what you think.
You might also be interested to check out Different approach, same results, with a sensible article, and also Colleen Patrick Goudreau’s videoblog on Beyonce.