In a much shared article on latestvegannews.com on the decrease in meat consumption in the US, Paul Shapiro, vice president of Farm Animal Protection at HSUS, points out that it is mainly meat reducers driving both meat reduction and the vegan market. By their mere numbers, these people together are having a bigger impact on the number of animals being killed than the much, much smaller percentage of vegans. Still, a part of our movement believes that the only thing we can ask is for veganism, and that we should always make clear that veganism is the final goal. I always wonder why that is. If you know that many more people are more open to the message “go meatless on Monday” than to the “go vegan” message, and if you know that these “meatless mondivores” have a bigger impact altogether, why shouldn’t you do it? I have written before that I think it’s not very thoughtful to answer with things like: “because we don’t ask for a slavery free Friday or a childbeating free Tuesday either.” People who answer this, say that if something is wrong, we should not advise people to partially cut the bad behavior, we should ask them to eliminate it altogether. I think it’s not very thoughtful because we are in a completely different situation than with these human causes: there is way, way less public support for veganism than there is for not having slavery or violence against children. Another potential reason why some may refuse to ask for anything les than veganism, is because they fear that people would get complacent. These people might say, at some point, that they are doing their thing already, having reduced their meat consumption twenty percent. Maybe that’s the case, for some people. But the most important thing, in my view, is to get people across the threshold, to make them take the first step. When they see how tasty, affordable, doable… veg food can be, they can go further. And just as importantly, this creates a critical mass for more and more vegan products, which will make it easier and easier for these people to eat more and more vegan. At least, if we don’t discourage them by telling them they are not doing enough.