How to veganize the world in 30 years is the working title of the book I’m writing on animal rights/vegan strategy and communication. It will be the result of 15 years of campaigning and thinking about these issues, most of them as cofounder and director of the Belgian vegetarian/vegan organisation EVA (Ethical Vegetarian Alternative), which I have recently left. I’ll describe my theory for achieving vegan critical mass in detail, and will devote several chapters to all the implications. Keywords of my approach are “radically pragmatic”, strategic, open minded, rational and practical. Everything I write and say is about achieving maximum impact. Ideology plays second fiddle.
My approach is basically also “friendly“. It is non-judgmental, open and tolerant. People in our movement who want to be friendly and pragmatic, often seem to get accused of being lame, of compromising, of selling out, of being only interested in food and not in ideology. Or maybe they are not angry enough to really really care. So I think that it is important that a friendly and pragmatic approach has arguments behind it for why it works. Writing a foundation for a friendly and pragmatic approach to spreading veganism and animal rights is what I set out to do with my book.
I just wanted to take the opportunity to say that I’m thankful for all the comments and discussions on and about my blogposts, both here and on Facebook, because they help me refine and improve my views. So keep your comments and questions coming, critical or not.
If you like what you read on this blog, sharing the posts helps, of course.