Vegan meals as the default airplane meal: who will make it happen?

In my previous post, I wrote about changing the default option as an interesting strategy to create behavior (and attitude) change. I suggested this was an interesting tactic especially where institutional change is concerned. It can be used by governments, businesses, organizations… It creates behavior and (indirectly) attitude change, and it doesn’t take away “freedom of choice.”

Here I want to suggest one concrete space where changing the default option could be implemented: airplanes.

When I want a vegan meal on a flight, I need to remember to specify that during booking, find out where on the site I can request it, or contact a travel agent. It’s not the default option, and it’s a bit of a hassle. And requesting my special meal does not even guarantee that I will get it (as happened on my last flight – I always pack my own meal to be sure).

why not make vegan meals the default meals on airplanes?
Why not make vegan meals the default meals on airplanes?

Now imagine it was the other way around: passengers get served a vegan meal (which doesn’t necessarily need to be called vegan; it could be a “vegetable lasagna” or “mushroom risotto” or whatever). If someone complains that the meal contains no meat, the flight attendant would tell them: “I’m sorry, you should have requested a special meal.”

This scheme has several advantages for airlines:

  • it simplifies things: the number of special meals is greatly reduced. Look at this list of options that came with the special meal I had recently. Many of the allergies and preferences (religious or not) would be covered by a vegan meal (though we should be wary of lumping them all together in order to not end up with an entirely tasteless vegan option).

list of special meals on airplane

  • it cuts costs: vegan meals can be cheaper, and there are economies of scale
  • it’s better for the environment, and the airline can use it in their advertising
  • it’s better for food safety. Plant based meals don’t pose the same health risks as meat meals, for instance, in case of a refrigeration problem.

And on top of that, the first airline to do it could get international media attention. It would also set an example for other companies to follow and could be an important precedent. Ideally, the meals would be so good that no one complains, and the airline actually gets famous for its meals.

As the acceptance of vegan meals grows, and as businesses and governments get more sensitive to climate change and health issues, I believe a vegan meal as the default option on airplanes can be realistic.

Any individual or organization ready to campaign for this? Spread the message!

Comments

comments

15 thoughts on “Vegan meals as the default airplane meal: who will make it happen?

  1. Another idea I just finished an inquiry of……ABC bakers does over half of the Girl Scout Cookies Vegan and serves many Girl Scout Councils across the Country….another baker does only the Thin Mints Vegan. Approach your GS Council, esp. if you have a daughter involved and request ABC Bakers!

  2. Excellent idea, Tobias!

    I’d like to add that it might make sense not to call the vegan default option “vegan”, though. Given that the airline industry is under fire for their environmental record, presenting the vegan default as “eco-friendly” or “zero-footprint” or whatever instead might lead to more people opting for it and less resistance in terms of “too extreme” or “too radical”.

    There seems to be a carbon offset project that might just be the right platform to spread this idea…. especially as they already partner with an airline, namely Air Canada:

    http://zerofootprintcarbon.com/

    1. How about calling it “plant-based”? It’s a fairly popular term, and the airline could specify this means no meat, dairy, or eggs are included in the meal.

      It’s been years since I’ve been on a flight with meal service (although earlier this year when I flew on Virgin, you could buy a meal, but their plant-based options were sadly lacking). I try to scrounge something at the airport or bring along my own snacks when I fly.

  3. The problem is that to “satisfy” most vegans, you’d end up with something spectacularly bad. With Girl Scout cookies, they are tasty and indistinguishable from the non-vegan option. Every vegan meal I’ve had on a plane has been something your normal omnivore would loathe.

    1. hmm, that’s not my experience on airplanes. but you’re right that the meal should not be horrible of course, that would be counterproductive.

      i don’t think cookies would do the same thing, i think it’s better to work with a real meal, in terms of impact

  4. I love the idea. And I think the idea of calling it a “zero footprint meal” is a good idea. Airlines love saving $$, that’s for sure! People would grumble, but they hate airlines anyway 😉

  5. Definitely something to follow up on, Tobias. Are you going to pitch this idea yourself? You’ll need a creative team. As long as it’s vegan, I’m with you.

  6. I always tell people even if they aren’t vegan, they should sign up for the vegan meals because they ALWAYS taste better. Seriously, I’ve flown on United, Turkish Airlines, Korean Air, Brusseles Air… the vegan/special request item is ALWAYS better. That said I feel like starting with cookies might be less intrusive. You can’t *really* boycott girl scout cookies like you can an airline. There’s no competitor for GSC, whereas you can switch airlines, and people would feel guilty slamming the door on those adorable girls.

    1. Certainly never meant as an ‘either/or’, but having just read a Peta email about one Baker being more Vegan than the other and it seemed that it wasn’t related to area of Country but rather which Baker a particular GSCouncil used. Seeing that ‘my’ council used the ‘wrong’ one if I wanted to buy more than Thin Mints it was a ‘no brainer’, but also an EASY thing for us ALL to do in showing ‘we’ Vegans are a growing lobby to consider in $$$ decisions!

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