Collaborating to change the world’s diet – a report from the 50by40 Corporate Outreach Summit in Berlin

The 50by40 Corporate Outreach Summit, organized by ProVeg International and the Humane Society of the US, took place April 27-29 2018 in Berlin. I consider it a milestone for the vegan movement. In this post, I’ll briefly sum up some of the things I learned, or remembered, or that I just want to share.

Participants at this conference were united by the “50by40” objective, which is the global ambition to reduce the production of animal products internationally by 50% by the year 2040. This goal is quite in line with (though slightly more ambitious than) the goals of organizations like Greenpeace, WWF and Compassion in World Farming, who have similar objectives. The summit was organized to get a big group of organizations in the vegan and animal rights movement together, and to build an international alliance to collaborate around achieving this goal. The motto of the conference was, “If you want to go fast, go alone; if you want to go far, go together”.

This conference was probably the most international  vegan or animal rights conference I have ever attended, with people from over thirty different countries and six continents. Attendees were mostly staff members or core volunteers from organizations in their respective countries, with some academics thrown into the mix. While the groups present were mostly from the animal and vegan space (there were some environmental organizations, like Greenpeace, as well), the idea would be to create a broader platform in the future. There is a virtually unlimited number of players that could get behind the 50% reduction by 2040 objective, including health and environmental organizations, businesses and governments.

To me, this conference was in many ways a testament to our growing up and maturing as a movement. The people who were there, and the content of our talks, testified to an increasing professionalism, a focus on institutional impact, the development of our skills and expertise, and even on a growing awareness of turning inward and mastering our own inner demons (I’ll get back to this).

I started my own talk by telling the audience about an incident at a vegetarian conference in the (I think) eighties, where the vegetarian delegates got sick from eating undercooked beans and had to be carried off to the hospital. This little anecdote was meant to show how far we have come. There was a time when we couldn’t even get the food right at our own parties, and now some of us are showing the way to the Sodexos and Compasses and Aramark’s of this world! Which brings me to…

Caterers

This conference was indeed all about institutional change, about doing things with a big impact by reaching out to the right people. Some very impressive examples of this were given by Kristie Middleton and Ken Botts, both of HSUS. HSUS’ Forward Food program has by now trained 4000 culinary professionals, including people at some of the most prestigious schools. The program has helped switch over 350 million meals from animal-based to plant based, saving over 140 million animals.

Ken Botts is responsible for the first all vegan cafeteria in the US (possibly in the world), in a place no other than the University of North Texas! Building on that success, HSUS is now working together with Aramark and Compass, and will later also collaborate with Sodexo. This collaboration and training is not just happening in the US; HSUS is connecting their US contacts at each of these caterers with key employees from these companies in other countries. The program went from just US to international in merely one year. Ken Botts knew that having one local success story would allow them to work their way up the chain.

From Portugal and Nuno Alvim came another great example of institutional change. The Portuguese Vegetarian Society successfully lobbied for a law that makes a vegan option mandatory in all public cafeterias. Right now, fourteen percent of the meals consumed in hospitals, for instance, are plant based.

And then, there is Brazil. As if the Brazilians’ success with the Meatless Monday program (through which millions and millions of vegan meals are offered annually) is not enough – shoutout to Guilherme Carvalho from the Brazilian Vegetarian Society –  HSI (Humane Society International) has collaborated with a Bahia district public prosecutor to make sure that by 2019, the schools in four cities will be entirely plant based! Sandra Lopes from HSI Brazil told us that this collaboration will result in 23 million vegan meals a year, for 33.000 students, in 137 schools and daycare centers!

There were other examples and testimonials by Kristin Höhlig, Katleen Haefele and Paula Rassman about Proveg Germany reaching out to food services and schools, as well as by Mercy For Animals’ Alan Darer and Charlie Huson from HSI UK. Most of these speakers explicitly mentioned that the word ‘vegan’ is still scary or unattractive for their institutional partners, and that you can’t approach them with an animal rights message. It’s better to talk about plant based, plant protein or conscious eating…

Supermarkets and Restaurants

Institutional change is obviously not just about reaching out to the big catering companies. Mahi Klosterhalfen from the Albert Schweitzer Foundation in Germany told us about their ranking system for supermarkets, and how it helps to increase companies’ ambition by creating healthy competition among them. Melanie Jaecques from EVA in Belgium provided interesting figures from large scale research about meat consumption in Belgium, and presented a graph showing how meat consumption in Belgium seems to be dropping significantly faster than in other European countries (one of the not so many Belgian things I can be proud of).

Alison Rabschnuk from the Good Food Institute (US) talked about restaurant rankings. GFI’s observation is that there is tremendous opportunity in the out of home market to provide plant based foods. These efforts could be particularly rewarding as 33% of all sales in this market are realized by just the top one hundred restaurants. Alison emphasized that GFI is not mainly about making things easier for vegans (though that should be the eventual effect), but rather providing options for flexitarians. Actually, in their Good Food Scorecard, restaurants get extra points if they do not use words like vegan, vegetarian, or meatless (plant based is ok)! They recommend restaurants be as subtle as possible in their labeling.

Some caveats

We should not kid ourselves. The challenge is still enormous, and it’s not all rainbows and butterflies from here on. Leah Garces of Compassion in World Farming USA warned us about so-called false wins. More plant based food doesn’t necessarily mean less animal foods. Since their introduction of the vegan meatball, meat consumption in Ikea restaurants, for instance, has gone up. Reduction is not simple for companies. The most often heard objections from their side are that there is a lack of demand and that the products are still way too expensive. According to Leah, if we want to succeed, we’re going to have to be open to all kinds of solutions, including some we don’t like, like blended products (see this interview with Meatless’ Jos Hugense)

While Nathalie Rolland (Maastricht University) can mainly see benefits in clean meat, Arianna Ferrari took the devil’s advocate position on this topic. She said we have a tendency to overestimate the environmental advantages of clean meat and that life cycle analysis studies show a more modest picture. Neither should we fetishize technological progress, which has a long history of failures. And, we shouldn’t lose sight of the dangers and downsides of monopolies, patents, issues of distributive justice and access to innovations. Arianna also had questions about animal suffering and clean meat. Is a biopsy necessarily cruelty free? Could clean meat perpetuate the asymmetry between humans and non-humans? Her arguments didn’t entirely convince me, but it is good to have someone take a critical position on this important topic.

Rising in the East

I was very impressed by the presence of so many people and groups from East Asia, and I was moved by what is going on in that far-away corner of the world. Frando Hakuryu and Haruko Kawano talked about their work with Vege Project in Japan, and Mavis Chang and Charlene Yeh spoke about the veg outreach of the Tse-Xin Organic Agriculture Foundation, who were hosts of a CEVA Vegan Advocacy training that Melanie Joy and I did in Taiwan recently. We also heard about Goal Blue in China, and we had heard of several other East Asian groups the night before the conference. Hazel Zhang impressed me with her for-profit Veg Planet in China, which already has about fifteen paid staff and reaches a lot of people. The movement in East Asia is young, but it’s moving and growing. It’s also inspiring to see that more and more American or European groups are realizing the importance of working there, and are lending their support. What happens in the East won’t stay in the East; it will affect the entire world.

Who is the enemy?

Sebastian Joy, CEO of ProVeg International, spoke about “collective impact” and what is necessary for a successful alliance: a backbone organization providing the coordination; a common agenda; shared measurements; mutually reinforcing activities; and open and continuous communication.

Aaron Ross, who is coordinating the Open Wing Alliance (an international coalition working for better living conditions for chickens), talked about the challenges of working together within our movement. Vegans don’t seem to eat only plants, he said; they sometimes also end up eating themselves. Among the difficulties we have to overcome in working with other groups, Aaron mentioned logistics (coordination of resources and communication across the globe over many different time zones), ideology (what we define as vegan, what we accept from a company…), interpersonal differences (the chances of us not liking each other seems to increase over time), difficult personalities, or a lack of cohesion (too many cooks in the kitchen).

In my own talk, I explained that we can work together with basically anyone and that maybe our biggest enemy is… bad vegan food (thanks for that answer, Eve!). However, Aaron Ross gave a deeper and more interesting answer to the question “who is the enemy?”. The enemy, he said, is within. The enemy is our ego that makes it difficult for us, sometimes, to share victories or to credit each other. Sometimes, said Aaron, we seem to care more about our reputation than about helping animals.

Long time supporter and funder of the movement Ari Nessel gave the same answer to the enemy question. The enemy, as well as the solution, is us! In order to succeed, Ari said, it’s not enough to reach out; we also have to reach inside, and develop our heart and mind. Before and during the conference, Ari led several meditation sessions for participants. Even though I completely suck at meditation, I can see its usefulness for both personal and organizational development, and I’m really happy that he and other people are introducing this idea into our movement. We will, indeed, only be able to successfully work together on so huge an issue as ours if we become self-aware of our own less effective tendencies. And, more than that, maybe we can learn to see those who we think of as our enemies, as our allies. As people who, in the end, are in the same human boat.

Other interesting talks were given by Jimmy Pierson from ProVeg UK, explaining a new “Peak Meat” campaign, Jasmijn De Boo from Proveg International showing how many acquisitions of veg companies by meat companies we’ve seen in the last year or so, and why that is not necessarily a problem. Researcher Helen Harwatt explained a new accreditation scheme for companies that would take into account health, environment and animals. Pablo Moleman and Alexandra Kirsch from ProVeg spoke about lobbying companies to remove small problematic ingredients from their products, which could save a lot of animals. Mathias Rohra, ProVeg’s COO, is a man who has made the jump from the profit sector (he used to work at Coca Cola) to the non profit. We were all happy to see quite a few more people like him in the audience. Indeed, having people on board who know from experience how to speak the language of businesspeople is crucially important.

This conference felt like a beginning. A beginning of something new, something more powerful and stronger than we ever had before. I think that if the animals could see us, they would be proud and hopeful. And, I was glad to be part of this, and thank ProVeg and the Humane Society, and especially David Pedersen and Kristie Middleton, for making this possible.

It seems we have decided to go far by going together…

 

Eating Animals – a review of the documentary

I had the chance to see an early screening of Eating Animals, the documentary after the book by Jonathan Safran Foer. Apparently, Natalie Portman, who is the narrator of the documentary, turned vegan after reading Foer’s book. Together, they approached filmmaker Christopher Quinn, whose work they liked, and asked him to turn the book into a movie. Eating Animals will be out in theatres in North America in June, and later on Hulu; so, it seems that it could reach a pretty large audience. That would be well-deserved, as it is a beautiful movie. 

eating animals documentary

I think Eating Animals is one of the best food documentaries I’ve seen so far. As a seasoned vegan who is quite familiar with the issues, I had not expected to see or hear much that was new. But the documentary managed to surprise me, and offers more than just another catalogue of animal agriculture-related problems. For one thing, it gives us some history of how intensive animal farming came into existence and explains how corporations like Tyson came to be. And, it also tells us stories of people caring – in different ways – for and about animals. It tells these stories very well, and with a lot of heart.

One of these is the story of veterinarian and scientist James Keen, who worked at the U.S. Meat Animal Research Center (USMARC), a huge livestock research facility in Nebraska, and became a whistle-blower after witnessing practices with animals he could not condone. Keen leaked the information to a journalist, which resulted in a long New York Times expose, which in turn led to a federal investigation, bills, and reforms. Eating Animals makes it very clear that all that Keen did he did at great expense to his own life and happiness. Keen had to move, and eventually saw his marriage break down under the pressure his whistle-blowing had created. It is hard not to admire the man for his courage and for following his conscience.

There’s also the story of a contracted chicken farmer and his family. He testifies about how difficult that kind of life was, and how he felt a slave to the corporation that contracted him. We see him move through a huge barn of chickens, picking up the dead ones and showing to the camera the health problems they suffer from. While this man is or was instrumental in exploiting chickens, he was himself exploited. It is hard not to feel compassion towards him.

Finally, there’s turkey farmer Frank Reese, who already featured in Foer’s book. Frank tells us a lot about turkeys. He talks about how breeding and selecting the traditional Thanksgiving turkeys for meat has made them “stupider”, and how his breed of turkeys is a lot smarter. Actually, his goal is to keep certain old breeds of turkeys alive. And, if you want to keep them in existence, they have to be part of the food chain, he says.
Now, me and most other vegans will not agree to this, obviously. First of all, I do think that, if we deem this important, we can keep breeds alive without the animals necessarily having to have a certain economic or food value (apart from animals in sanctuaries, there probably will have to be some value, but this value can be in terms of companionship or aesthetics). Secondly, why would one insist on keeping certain breeds alive in the first place? The extinction of a species can obviously have negative ecological consequences, and it may somehow look sad when a species goes extinct (particularly if it’s humans’ fault), but to me it is the individual welfare that matters, not the value of the species. Which is why I don’t always understand well-meaning efforts to reintroduce certain species of wildlife in an area, unless this would increase overall happiness and well being.

The eventual fate of Frank’s turkeys is the same as all other turkeys: they end up in the slaughterhouse. It seems undeniable, however, that these birds have a much better life than the average turkey, and very probably also a better life than many or most animals in the wild. To many vegans these may seem like “welfarist” non-arguments. Any of these vegans, however, would, any day, choose to be a turkey with Frank above being your average turkey, and one has to be blind not to appreciate the difference this kind of life makes. More philosophically, I have lately started to think more and more about the question of whether being killed by humans negates all the happiness of an animal’s life that came before that moment. I know this is vegan heresy (but, then, I’m some sort of vegan heretic), and I plan to explore this question more in depth in another post.
I don’t know the man personally, but it seems clear that Frank Reese cares for his turkeys (though not enough not to kill them – vegans might quickly add). I had the chance to have a drink with the director after the screening of the movie, and he told me that Frank finds the whole transportation and slaughtering process horrible, and is a great proponent of developing more humane ways of slaughter.

You may get the impression from all this that the movie advocates happy meat. Certainly, it is not as unequivocally vegan or abolitionist as say Earthlings or Forks over Knives, but at no time did I get the impression that people would come away with the idea that it’s just a matter of switching to better meat, and that this better meat can be found in every supermarket. Indeed, the director told me that Frank’s turkeys cost 150 dollars per bird. The way Frank Reese raises his turkeys is exceptional, which is one of the reasons why Foer picked him out.
Also, the film includes several appearances by long time vegan activist Bruce Friedrich, presently CEO of the Good Food Institute. Bruce openly asks the question of whether we need to eat animals at all.

The movie has some beautiful cinematography, with wonderful shots of agricultural landscapes and farms, and the scenes with Frank and his turkey’s are amazing – especially the final one. On the other hand, there’s a significant amount of graphic footage (most of it archival images) to swallow; so, be warned.

I’ll finish with the beginning of the movie, which consists of a few harrowing lines spoken in Natalie Portman’s beautiful voice. I asked the director whose words they were, and he said they were his own, based on conversations he had had during his research into animal suffering. This is not an exact quote (I didn’t write it down), but it should be pretty close:

If animals don’t dwell on the past or ponder the future, they have only the present. And, if their circumstances brought them to a present in which they suffer, then suffering is the totality of their existence.

Learning, discussing, and recharging at the International Animal Rights Conference

I just got back from Luxembourg (it’s a three hour car trip for me) where I participated in and spoke at the International Animal Rights conference (IARC). I’ll write about what I talked about in other posts, but here I just wanted to give you an idea of what the conference was like.

In general, it’s always wonderful – even for just a few days – to be immersed in a bubble of likeminded people, enjoy vegan food, learn a lot of new things during the talks, or discuss strategies and tactics with other activists. I would recommend that every activist go and recharge their batteries at such a conference every once in a while.

I was impressed with so many of the participants I met. Seeing people, often still in school, spending a weekend to learn about new ways to save animals never fails to move me. I’m touched by their caring and their commitment. I’m touched by the idea that they are everywhere, in every part of the world. I’m touched by how they get inspired, and are inspiring others to change things.

All the people I talked to were both rational and compassionate. They clearly focused on getting the best results for animals, and weren’t afraid to discuss difficult topics. Year after year, it seems to me that this movement, and the people in it, are becoming more thoughtful, more strategic, more impactful.

A group photo of the participants of the IARC 2016
A group photo of the participants of the IARC 2016

Even though more and more speakers at this conference focus on effectiveness, pragmatism and results, one thing the IARC always delivers is a variety of viewpoints. Other speakers represented views and domains as varied as civil disobedience, ecofeminism, intersectionality, meta-strategies, spirituality, and others. Speakers came from all over, and reported on campaigns in their countries.  There were talks about psychology, reaching children, sanctuaries, clean meat, economy, and more. This variety of viewpoints is a good way to help guard us from losing track of potentially important approaches or neglected issues.

The most challenging and – to many – new topic, I think, was the one of wild animal suffering, which was addressed in the talks of Stijn Bruers and Stefan Torges (I wrote this post about it before). The topic was heavily discussed during the breaks, and its most vocal proponent was probably long time Austrian activist Martin Balluch, who is of the opinion that freedom and autonomy are more important values than the absence of suffering. It led to interesting debates between him and proponents of interference in nature. It was inspiring  to see how – even if probably few minds were changed – these debates were civil and friendly, as this whole conference was.

The practical organization was great. My heartfelt thanks goes out to everyone who made this possible: organizers, volunteers (preparing food, doing dishes, introducing speakers and so on), speakers, participants, sponsors, and canine friends present.

Now it’s back to the real world, until we meet again next year!

 

 

 

 

Meanwhile, at a meat industry conference

A couple of days after participating in the Sentience Conference, I attended a whole different animal: a conference for all kinds of people involved in the meat industry. It took place in my town of Ghent, Belgium, and was attended by about a hundred people from different sectors (meat processing, distribution, inspection, marketing, etc). What had attracted me to this (yearly) conference was its title this year: “Is meat still of this time?” (after last year’s conference on cultured meat, which I was unable to attend).

deceit (1)

One talk was about the question of whether meat production has any future in Belgium. The speaker, former president of the powerful national farmer’s union, talked about the possible threats and challenges coming the meat sector’s way, from global warming and other environmental issues, to population growth, etc. Regarding the growing concerns for animal welfare and health, the speaker emphatically said that these would not go away and there was no use pretending they didn’t exist. He also added that he believed cultured meat would be a reality within ten years.

Two roads were suggested (they are part of the general thinking about sustainability): there is the path of productivity, where we develop technologies that can meet the challenges. The other path is that of sufficiency: we redefine, through public education and government interference, what is sufficient. This means, for instance, making sure that people eat less meat. The speaker believed in a combination of the two approaches.

The conclusion to the question whether meat production in Belgium makes any sense was yes (inevitable of course, at this conference). The idea is that in this country, we care more about the environment, animal welfare, antibiotics, food safety, health, etc., than in many other countries. So, the argument goes, any transfer of meat production from here to most other countries would mean a loss for all these factors. I think this “if we don’t do it someone else will do it even worse” is of course an entirely spurious argument.

Another talk was about people’s conflicts and attitudes regarding the killing of animals. The speaker, a professor at the University of Brussels, showed how our society has evolved towards being more and more repulsed by killing animals. This is indicated by, e.g., how slaughtering animals has become more and more hidden, or how identifiable parts of animals (the head, tail, legs…) are usually being discarded and not put on the plate. The evolution can be described in four D’s: Deference – Dominion – Denial – Disgust.

The speaker suggested some trends or solutions for the growing disgust for killing animals. An obvious one is to increase animal welfare. Another one is what he called “story meat”: all kinds of ways to tell a story about meat, from happy meat to crowd butchering, artisanal production, home slaughter, and ritualism. A third solution is the production of meat without animal suffering. In vitro meat is an obvious example of that (but probably not the preferred one as it would put a big part of this sector out of business). Another way to raise animals without pain, which few people I think have considered yet, is trying to make animals not sentient, like some sort of zombies (see for instance this article). And then finally, of course, there is the option of just avoiding meat (and animal products) altogether. The speaker said how vegetarianism and veganism, which basically are about defending the animals’ right to life, could – “in its extreme form” – result in problems with managing pests and ecosystems (hmm).

I asked the speaker the question if maybe in the light of the growing unease with killing animals, cultured meat would seem like the ideal solution, and what he could imagine would stop that evolution. He talked about how meat eating is tied to identity and all sorts of things, and not just to the obvious aspects like taste, etc. The question seemed to be whether people would feel there was a match between this cultured meat and their identity (if I understood his response correctly). My thought was that, given the unease we are seeing regarding killing animals, the cognitive dissonance, the meat paradox… that at some level there is definitely a mismatch between people’s identity and being complicit in the killing and suffering of animals.

All in all, it was once more definitely worthwhile to take a look at how “opponents” are thinking about their current challenges.

Oh, and… I didn’t stay for the walking dinner, but during the introduction the speaker had announced that vegetarian alternatives would also be served.


PS For readers in Belgium: this was a conference organized by BAMST (Belgian Association for Meat Science and Technology). The first speaker I mentioned was Piet Vanthemsche, the second was prof. Frédéric Leroy, VUB.

 

 

The Sentience Conference: glad to be human

Last weekend I spoke at and participated in the Sentience Conference in Berlin. This conference carried the wonderful motto “effective strategies to reduce the suffering of all sentient beings” (tell me, what is hotter than that?). The event was organized by Sentience Politics, an “anti-speciesist think tank” in the Effective Altruism community.

For those who are not familiar with it, Effective Altruism is a philosophy as well as a movement whose proponents apply scientific research and evidence to doing good. It’s about combining the heart and the mind to develop evidence-based strategies and tactics to reduce suffering. Topics that Effective Altruism as a movement prioritizes are: health (in the general sense, including the fight against malaria and other diseases), animal suffering, and potentially huge future risks for humanity (like artificial intelligence). A lot of attention is also given to meta-activism and meta-charities (like Givewell or, in our domain, Animal Charity Evaluators).

berlin
Photo by Cyril Schirmbeck

As some effective altruist ideas are different from mainstream thinking and can potentially stir up some serious discussions, three tips were given at the opening of the conference:

1. Be open.
2. Follow the evidence and the argument wherever it leads.
3. Consider the possibility that you are wrong (that the strategies you are pursuing are not the right ones).

I think these are excellent and apply for all of us at any time, no matter what we are discussing. But if there was any fear about people fighting about things they feel very passionate about, that fear proved (as far as I know) to be ungrounded. If we’re open minded, we can think and discuss freely, and disagree with each other without any nastiness. It’s one of the (many) wonderful things about human beings at their best.

While the content of the talks provided the intellectual stimulation that I love so much, at the same time my heart was warmed by the obvious commitment of the almost 300 participants present there. It is at moments like these, when you see so many people together to learn about helping others, that, in spite of everything we humans manage to get wrong and destroy, you feel glad to be human, and glad to be able to help in your little (or big) way. It is at moments like these that, in spite of the enormity of the challenge ahead of us, you know that all our efforts are, slowly but inevitably leading to incredible change… for all sentient beings.

Here are some highlight ideas for me…

If you want to test your own open mindedness, the controversial topic of “wild animal suffering” – which got quite some attention at the conference – might be a good one. It’s mainly thanks to my involvement in the Effective Altruism movement that I have come to see the suffering of animals in the wild as a very important topic. Should we help animals suffering from cold, hunger, thirst, natural disasters, sickness, parasites, or even… predation? And if we agree we should do something about it, can we? I’ll write about this fascinating topic some other time.

Being involved in the EA movement also helped me to re-appreciate the issue of suffering. In the vegan movement, concern about suffering (as opposed to concern about rights or autonomy) is sometimes frowned upon. “Welfarist” has almost become a term of abuse. We think we should be about rights and liberation first.
In the end, I think I want to be mostly concerned about the suffering of animals, while rights and autonomy to me are secondary. I would rather see an animal who is happy but not autonomous (e.g., chickens in a big yard, living out their lives), than entirely free animals who are living an often miserable life in the wild. Animals, in certain circumstances, may not know they are confined (for their own good). The concept of autonomy and freedom probably doesn’t mean to them what it means to us, humans. This is one example where it’s good not to anthropomorphize animals too much. Of course, this doesn’t mean we can use animals for our own purposes if we give them good lives.

A third idea I was confronted with again was that we can spare more animals with our wallet than with our own personal diet or consumption. One estimation is that with a one thousand dollar donation we can spare more animals than with a lifetime of being vegan. This doesn’t mean being vegan is not useful (indeed, I am guessing over 95% of the conference participants were vegan), but it means we shouldn’t lose sight of 1. the relative importance of being vegan, and 2. the difference we can make with our donations (or – if you don’t have money to spare – with our time/activism).

If you would like to hear a conclusion about what strategies work best, the best answer for now seems to be that there is a lot of uncertainty (because there is not enough research). In the face of this uncertainty, “strategic pluralism” seems to be a good approach. While not all strategies are created equal and some will undoubtedly be better than others, it is okay for now to let many of them thrive and see where they take us, until we have more evidence and information.

To prevent any of us from getting lost in strategy and overanalyzing things, without actually doing stuff, Nick Cooney, in his keynote address, told us to focus on doing rather than thinking. An idea in itself, he said, is worth nothing if it’s not executed. Both doing without thinking and thinking without doing are tricky. Ideally, of course, we combine the two, just like ideally we combine the heart and the mind, and become… effective altruists.

PS Videos of the talks should be online soon.

 

Le Botaniste

Some restaurant stuff today. I had lunch in Le Botaniste, in my town of Ghent, Belgium. What’s special about the recently opened Botaniste is that it is an experimental vegan place, run by the people who own the international and world reknowned chain Le Pain Quotidien. LPQ, as it’s known, is especially famous for their long “communal” wooden tables, where you can sit down together with strangers for lunch or tea. The chain was actually founded by a Belgian guy, Alain Coumont.

Coumont started the chain, which now has a couple of hundred restaurants worldwide, in 1990. He’s sort of a visionary, who believes that sooner or later, we’ll all be vegetarian. Coumont has said that the vegetarian movement is a lot bigger than we think, because most vegetarians are quiet people who don’t get to the streets to protest the parliament. He had kind of a revelatory moment when he opened his first LPQ in California and discovered how many people were asking for rice or soy milk with their coffee.

The Pain Quotidien restaurants, which also offer meat, have been carrying vegan labels on their menu items for years. Coumont believes in vegan too, but he doesn’t want to call it that, because he believes for many people it has bad connotations. His own alternative word is “botanical” – hence the name of the new place. There’s a second Botaniste in New York City by now, and on its website you can read that it’s “100% botanical.”

2016-04-07 14.41.59

For the people from Le Pain Quotidien, Le Botanist is a place to experiment and discover what people like. Ghent is a good place for that, as it’s an especially veg-friendly town: it was, at the instigation of EVA, the organization I used to work for, the first city in the world to officially support a weekly vegetarian day (Thursday in our case).

Le Botaniste is not the traditional vegan restaurant, but is presented as a “food and wine bar”: a place where it’s nice to sit and have good food and wine. It’s very much “plant based” rather than “vegan,” but I think this might attract a segment of the population that would otherwise be uninterested in entering. And as I have written often, people who have changed their diet for health or mere culinary reasons, are much more likely to change their attitudes about animals. 

And, in case you want to know: the food was pretty good.