Le Botaniste

Some restaurant stuff today. I had lunch in Le Botaniste, in my town of Ghent, Belgium. What’s special about the recently opened Botaniste is that it is an experimental vegan place, run by the people who own the international and world reknowned chain Le Pain Quotidien. LPQ, as it’s known, is especially famous for their long “communal” wooden tables, where you can sit down together with strangers for lunch or tea. The chain was actually founded by a Belgian guy, Alain Coumont.

Coumont started the chain, which now has a couple of hundred restaurants worldwide, in 1990. He’s sort of a visionary, who believes that sooner or later, we’ll all be vegetarian. Coumont has said that the vegetarian movement is a lot bigger than we think, because most vegetarians are quiet people who don’t get to the streets to protest the parliament. He had kind of a revelatory moment when he opened his first LPQ in California and discovered how many people were asking for rice or soy milk with their coffee.

The Pain Quotidien restaurants, which also offer meat, have been carrying vegan labels on their menu items for years. Coumont believes in vegan too, but he doesn’t want to call it that, because he believes for many people it has bad connotations. His own alternative word is “botanical” – hence the name of the new place. There’s a second Botaniste in New York City by now, and on its website you can read that it’s “100% botanical.”

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For the people from Le Pain Quotidien, Le Botanist is a place to experiment and discover what people like. Ghent is a good place for that, as it’s an especially veg-friendly town: it was, at the instigation of EVA, the organization I used to work for, the first city in the world to officially support a weekly vegetarian day (Thursday in our case).

Le Botaniste is not the traditional vegan restaurant, but is presented as a “food and wine bar”: a place where it’s nice to sit and have good food and wine. It’s very much “plant based” rather than “vegan,” but I think this might attract a segment of the population that would otherwise be uninterested in entering. And as I have written often, people who have changed their diet for health or mere culinary reasons, are much more likely to change their attitudes about animals. 

And, in case you want to know: the food was pretty good.

8 thoughts on “Le Botaniste

  1. Love this idea! I’ve been really impressed with the success of vegan restaurants that focus on great food (Chloe Coscarelli’s high end vegan fast food place has been a runaway hit).

    I also love the use of the word ‘botanical’ – to the point without being preachy 🙂

  2. In the context of the target demographic, this all sounds fine……but in the context of boarder society its a pompous restaurant that alienates the average person. Where are the vegan restaurants for every day people with prices inline with what they can afford?

      1. Tobias,

        I figured for your mental health, a little dissonance on your blog here and there is a good thing. = )

  3. I’m a big fan of Le Pain Quotidien (even though they closed in my city!) and am excited about Le Botaniste. LPQ is where I always go for breakfast when I’m in NYC because I know I can get great food with no animal products! I find Coumont’s perspective on language very interesting!

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