My fellow vegans now and then say things that I’m critical of, and this one is pretty high up in that list: “I don’t need meat alternatives. I think it’s kinda disgusting, the way those products resemble meat. Give me beans everyday!” (or something like that).
Sure, I get it, your tastes are different. I also get that you are over the desire for anything that looks or tastes like meat. Maybe you want to show how totally you don’t want to have anything to do with animal products at all, so much so that you don’t want to be around anything that resembles them.
But here’s the thing, dear meat alternative-hating vegan: it’s not about you. You are already part of team vegan. You don’t need any convincing anymore. You’ve said bye-bye to animal products (hopefully forever), and that’s just great.
So who is it about, if not you? It’s about the 99% we still have to get to jump on the vegan wagon, of course. We need to do whatever appeals to them. This is, once more, about putting yourself in your audience’s shoes and trying to imagine what they want to eat, what they want to hear, etc.
Most people like (love!) to eat animal products. But I’m sure most of them wouldn’t insist that these products come from a (dead) animal. If we can make meat, dairy, egg… alternatives look and taste exactly the same as the original & cruel thing (and can make them not more expensive, at least as healthy, more sustainable, etc), then we can potentially convince a lot of people.
So people will like products that remind them of the products they like. It’s that simple.
Well, it’s not, of course. I know there are also concerns like “imitations, meh”, and “why do those vegans want to eat stuff that tastes like meat if they don’t want to eat meat”. I would suggest not to take such arguments too seriously.
Bottom line: alternatives for animal products are awesome. If you can get by on rice and beans (or even just raw food), that’s wonderful, but don’t confuse yourself with the people we still need to reach.
Vegans often get told they are judgmental. Judging others is a very human thing, and for mere mortals, it is probably more or less impossible to be non-judgmental all of the time. So yes, just like anyone else, vegans too can be judgmental. And given how passionate we are about the idea that using animals for food and other purposes is wrong, we may very well be more judgmental than the average person.
However, vegans may also come over as more judgmental to people than we actually are. That’s because many people feel guilty about consuming products they know are not in accordance with their values. The judgment they feel coming from vegans, may be their own judgment of themselves. That’s why they will often be on the defensive when talking with vegans (or even being in their presence).
But whether we are judgmental, or just appear judgmental, we’ve got a bit of a problem in both cases.
Why is being or being seen as judgmental a problem? Simply because most people who feel judged will probably be less likely to listen to you and change. No one (or virtually no one) likes a “judger”. When someone is passing judgment (or appearing to pass judgment), people hear or read this as “what you are doing is not okay”. This for most of us is annoying enough in itself (we don’t like to be told what to do – we’re adults, you know), but even worse: in our poor, insecure minds it is often easily translated to “you are not okay”.
You may object: “But my mom changed after I told her she was this or that”. Maybe, but my guess is that means that she already had the seeds of change inside her. It’s most unlikely that it was your judging attitude that made her change.
You may think: “But eating meat IS not okay, is it? So I should be allowed to pass judgment on it. I have to speak out about it…”
I definitely understand. We really are convinced that eating animal products is not okay. Should we pretend that it is? I’m not saying we should. But again, sounding judgmental will probably not be very helpful in opening people’s hearts and minds to change.
Trying to not come over as judgmental is not hypocritical or dishonest, by the way. We (or at least I) have hundreds of thoughts every day that I am not expressing to other people. I’m sure it wouldn’t be beneficial if everyone could hear all of them.
So I think we are on safe grounds when we assume that a judgmental attitude is not helpful. Assuming we want to help animals, we need to open hearts and minds, and judgments tend to do the opposite. So: how do we avoid being judgmental? It’s not easy, because judgments are thoughts and feelings, and we have only limited control over those (much less than over our actions and behavior). But here are some things to try.
Grow your self-awareness. Try to catch yourself when you are being judgmental. This takes practice, but it’s worth it, because self-awareness is very useful in general. Being aware of our own shortcomings, catching ourselves when we do stuff we don’t want to be doing is really important for… well, for world peace, you know.
Realize that you don’t know people or their situation. A good exercise is to try to think of something the people you are judging, might be experiencing. Realizing they might have a good reason to do what they do or to be how they are, can make you milder in an instant. If you’re irritated with someone who bumps into you while rushing through the street, you could think of the many possible valid reasons why they are really in a hurry.
Realize that everyone is different. We were raised in different ways, have a different genetic makeup, had different lives. Because of all this, some people may need more time than others, or will do things in different ways. You could try to imagine one or more reasons people could have for not being like you, yet.
Realize that you’re not perfect. It’s not because you’re a vegan that you’re awesome in all respects of your life. This again comes down to self awareness. And it comes down the old saying: may he (or she) who is without sin, cast the first stone. In other words: who are you to judge?
Remember that you (probably) were a meat eater once. You’ve done the same things. And if you think you went vegan from the moment someone told you it was wrong to eat animals, read the myth of the overnight vegan conversion.
Realize that people who are not vegan may be doing other great things, which you might not be doing. They may be helping in a shelter, they may be volunteering for some human relief organization, they may donate a lot of money to good causes, or whatever. And know that the impact they have with that may even be bigger than the impact you have with just avoiding animal products (see The fetish of being vegan)
Turn it around: think of a situation where someone judges you for stuff you’re doing wrong. Someone who’s more vegan than you, maybe. Think of how you react to that. Try to be honest: you may think you are Ms or Mr Rational, who will admit to being wrong and changing your behavior whenever you are wrong. That may be true, but it probably isn’t.
Realize that trying to be non-judgmental is a matter of effectiveness, and that if you can suspend judgment, this will be better the animals, for the person you would be judging, and even for you.
I wish you (and myself) good luck in trying to be less judgmental!
In the course of one hour today, two people told me an anecdote about vegans being angry at the owners of a vegan business for not being vegan themselves. Let’s examine if this makes sense.
Let’s first turn to another example of this: a high profile case that was in the media recently. The owners of the famous vegan Cafe Gratitude in Los Angeles turned out to be non vegans, and got quite some heat/hate for that from vegans (although we can assume that the media added their bit of sensationalism to it).
I believe it’s not very productive or sensible to blame owners of vegan businesses for not being vegan, for the simple fact that with a vegan business in most cases you can achieve a lot more good for the animals than by merely being vegan (see The fetish of being vegan). The Gratitude restaurants serve thousands of vegan meals a day. The impact of your average vegan critic’s consumption pales in comparison.
A case could be made regarding sincerity. Some vegans would believe that it’s hypocritical to have a vegan business (and to make money from the vegan cause) while not being vegan yourself. I can understand the sentiment, but I don’t share it. What matters to me is the impact.
But what I mainly wanted to talk about is this: expectations and betrayal, because that’s what I think this is about.
Imagine you are hearing these two pieces of information:
1. Two meat eaters are opening a vegan restaurant in your town.
2. A vegan restaurant opens in your town. Later, you find out the owners are meat eaters
Can you see a difference in your reaction to these two descriptions? In case it’s not clear, let me explain. In the first, it was clear right away that we’re talking about non-vegans. In the second, because you are reading about a vegan restaurant, the expectation is created that it is owned by vegans. When it turns out not to be, you might be (or certainly, many vegans would be) disappointed. In the first case, you might actually say: oh my god, that’s so cool of these meat eaters that they are opening a vegan restaurant.
I see the same dynamic at play all the time. We (or at least most of us) appreciate non-vegans or non-vegan companies doing something vegan. Like Ben & Jerry’s offering vegan flavors of ice cream. But it seems that, when the person or business is very close to being vegan or is vegan, then doing something unvegan (which the non-vegan business or person was doing all the time) is very uncool.
What seems to be happening is that whatever non vegan things are tolerated for non vegans, but as soon as we imagine that people are on our side, they are no longer tolerated. This in a way seems entirely logical (non vegans can do vegan things but vegans can not do non vegan things) but does it make sense, and is it a productive attitude?
Another case where this attitude comes to the fore is in the case of ex vegans. Before these people were vegan, we applauded their efforts in going vegan (well, some of us don’t like “steps”, but most would encourage them). When this person became vegan, we accept them as one of “ours”. But then when he or she gives up on veganism… all hell breaks lose. Few people can incite the vegan movement’s ire like an ex-vegan, especially when they’re celebrities.
I think for the vegans getting angry about these kinds of things, a lot has to do with feeling betrayed and being disillusioned in their expectations. Here are some people of whom we thought they had figured it out, but it turns out they don’t.
I think this quote by James Pinkerton sums it up very well (it was requoted in this article, where I found it):
“An infidel is someone who never believed what you believe; an infidel is a stranger, and so there’s not much point in investing emotions in him. But a heretic is someone you know well, someone who once believed what you believe, but now has a different faith — that’s much more threatening. You fight wars against infidels, and in those wars you seek to defeat, even destroy. But with heretics, even tougher measures are needed, because the threat is so much more insidious, threatening to eat away the true faith. So you launch inquisitions against heretics, to eliminate even the thought of heresy.”
It is human nature, but it’s not a very productive attitude, and we would do well to be on the lookout for and aware of irrational feelings of betrayal, causing us to be angry and alienate people from our movement.
Somewhere in South Africa, not that long ago, a young zebra has gotten stuck in the mud. She’s panicking. If nothing happens her cries and struggles will be to no avail, and she’ll suffocate very soon.
Yet suddenly, there is help: a young rhinoceros sees the zebra, puts his gigantic head under the animal, and lifts her out of the mud. For a moment, it looks like a successful rescue operation. The rhino, however, forgets about his tusk, which pierces through the zebra, killing the animal.
At a safe distance, another being has been watching the scene: a Homo sapiens. A professional nature photographer, he made a series of pictures of the drama. The man could have interfered, but would later tell a journalist that he felt it was best to “let nature be nature”.
So this was the situation: a zebra in mortal danger is “helped” by a rhinoceros who cannot help her (maybe he wanted only to play or was just curious), while a human, who could have helped, watches and decides that fate shall have its course.
When a human being in need of rescuing crosses our path, we will take action – at least if there’s little or no risk for ourselves. With animals, we don’t have this sense of moral obligation. Especially wild animals seem to belong to a different world, in which we should not interfere. But why not?
“Natural” doesn’t equal “good”
For many people, “what is natural”, still equals “what is good” or “what is right”. What happens in nature has to happen, or it wouldn’t happen. Or something like that.
Still, the whole of human evolution is a story of going against, conquering, outrunning and outsmarting nature. This is not a problem in itself. On the contrary. All the medication that we take is “unnatural”. So are glasses and crutches and cars and bicycles. Or the way you are reading this text: on a screen. None of this can be found in nature.
We are also constantly interfering in nature, most of the time for our own – Homo sapiens’ – sake. We have cleared nature for roads, farmland, parks, buildings. Doing this, we have killed countless individual animals.
Many people would agree that we, as humans, could or should try to solve the suffering in nature that we have caused ourselves – the way we make bridges or tunnels as corridors for animals when we have split their habitat into too many parts.
But what about suffering that is not due to us? Suffering is suffering, pain is pain. The cause of this suffering and pain – human or not – is totally irrelevant for those experiencing it. For a rabbit it is irrelevant whether she suffers because of some disease or because she got caught in a poacher’s trap (assuming both kinds of suffering are of similar intensity).
Saving a young zebra from suffocation is a small, concrete intervention, and maybe, if you had been the photographer, you would have done what you could, from a place of (very natural) empathy. But today we have already seen more structural interference among wild animal populations. We have vaccinated some populations (even though the reason has been to avoid human contamination). In some natural parks we have experimented with contraception (feeling that preventing some animals from being born is more humane than letting those already there suffer a horrible death from hunger).
Why the idyllic view of nature is wrong
You may have a very idyllic view of nature, thinking happiness and serenity abound. Throughout the ages, our views on the nature of nature, so to speak, have changed back and forth. Today, the view of nature as “red in tooth and claw”, as Tennyson described it, unfortunately seems a pretty good description of what’s going on in the wild. Here is part of the reason why.
We humans usually have few children, but we invest a lot in them and as a result almost all of them (at least in western countries, but more and more in developing countries too) will survive. Many or most animals have a different strategy: they have many young, but don’t invest a lot of parental attention in them. The result is similar: one or just a few survive (thus, the population remains stable). This second strategy (ecologists traditionally talked about “r-selection” and “K-selection”) means that an incredible number of animals will die at a very young age. European rabbits, for instance, can have 360 young in their lifetime, fifteen percent of which make it through their first year. Some animals can lay hundreds, thousands, or hundreds of thousands of eggs, not all of whom will develop into living beings. But even if an animal only has a few young, one or more will often not survive. A panda, for instance, usually has twins, of which typically only one will survive as the parents only really invest in looking after one of them.
Many or most of these animals probably don’t die a painless or quick death. Apart from hunger, thirst, cold and drought, wild animals suffer diseases and injuries without any medical care being available to them. They are confronted with natural disasters like floods and fires. There’s parasitism, and of course there is predation (see the video below, if you dare, for graphic examples).
Finally, let’s take into account the actual numbers that we are talking about here. Humans number about seven billion. A rough estimation of the number of fish we take from the sea is between one and three trillion animals. An even rougher estimation of the number of animals out there could be 10 to the 19th (see this article for more info).
The bottom line seems to be that the idyllic view of nature is wrong and that the amount of suffering is vast.
The question of whether we should ever do something about this huge problem is controversial. It especially surprises me that it is even controversial among vegans and animal rights supporters, who seem to think we should mainly care about our own duties and the suffering we ourselves have caused. Again: to the animal that is suffering, it doesn’t matter whether we caused the harm or not.
Yes, estimating the consequences of intervention could be incredibly, impossibly complex. Yes, intervention could have catastrophic effects. But the people thinking this issue through are obviously aware of both risks and complexity. Any progress will be gradual and slow. But let’s also not forget that what is happening is already catastrophic. If you’re not convinced, watch this video (trigger warning: graphic footage!)
The main question to me is not whether we should intervene or not, but to what extent and how. I think most people would agree with the interventions that we already do: saving individual animals, vaccinations, even contraception – at least on the condition that these interventions are done very carefully and cause no greater harm. But shouldn’t we go a bit further?
On a wall in the office of the German vegan advocacy organization VEBU in Berlin hangs a framed letter. It is from a little girl, Annika, who later died of a brain tumor, and it is addressed to my friend Sebastian Joy, CEO of VEBU. In the letter, the girl suggests that we should have two planets: one for humans, and one for the animals. The thinking is endearing, and at first sight you might agree that this is a good idea. But thinking it through, you realize that this animal planet would be full of suffering. And you realize that maybe, just maybe, if Homo sapiens manages to survive itself and we become better at being human, then we could be of real significance and do something for the wild animals out there to make their lives better or to spare them from suffering. I’m aware that to some, this view will sound crazy, or hubris-like, or how they will say this is not a priority while there are easier ways to help people and animals. But just consider that we may be around for tens or hundreds of thousands of years more. Who knows what moral and technological evolution we may go through in that period?
In the meantime, what can we do? We can start being open-minded about this topic, for one thing. We can examine our biases, our speciesism. We can examine where our real priorities are: with animal rights? With the prevention of suffering? We can spread this idea further. We can support whatever thoughtful interventions are already happening. And we can be open to the development of new technologies that may help us in the future.
To the animals, this planet is hell and people are their devils, wrote Schopenhauer. I believe we don’t need to be devils to animals. Maybe we can be their angels. Someday.