You may have heard the term “apologist vegan” or “vegan apologist”. Maybe you’ve even been called that. But what is it, exactly?
I googled around a bit in search of descriptions of definitions, and the gist of it seems that a vegan apologist is a vegan who caters too much about how non-vegans feel, and who is able to apologize their non-vegan behavior, by coming up with reasons non-apologist vegans (I’ll call them “hardliners” in this post) do not find convincing. Another telltale sign of being an apologist, apparently, is to apologize for the behavior of some other vegans to meat eaters. For instance, an apologist vegan would explain that some vegans are really too militant or intolerant. This, again, is a no go for hardliners. In the eyes of the hardliners, there is no excuse for animal abuse, no excuse for not going vegan right now, no excuse for any exception. No excuse for excuses. The hardliners believe, I think, that it is only they who unconditionally take the side of the animals, and that apologists tolerate behavior of others that should not be tolerated.
As a vegan, should you always reject and refute the reasons other people give for not being (entirely) vegan? I think not.
I think “making apologies” – the thing so frowned upon by hardliners – is often a good thing. There are two reasons for that, one is about process, one is about content.
The process reason for taking seriously other people’s reasons for not being vegan, understanding them, sometimes accepting them, is that an attitude where you understand where people are coming from and are not demanding something they seem to think is impossible, is much more likely to get them to be open and listen to you. Hardline vegans seem to think that apologist vegans care all too much about not hurting other people’s feelings. I understand that sentiment, and I think that sometimes we go too far in the direction of not trying to offend. But that’s not (only) what this is about. This is also about effectiveness. If you tell a person they have to do something, that there is no excuse for them not to change, that all their reasons are bullshit… well, in many or most cases you’ll just alienate that person.
The content reason for being an apologist vegan, so to speak, is that people may have (at the very least in their own perception) valid reasons not to be vegan (and certainly, not entirely vegan). To understand some of the arguments the “apologist vegans” use to excuse non-vegans, take a look at the bingo meme below. For a selection of these “apologist arguments”, I did the following: between brackets I made the objection a little bit clearer, where necessary (just in case the few words on the card are not clear enough to you). Then I briefly wrote out what I call the “hardline vegan argument” (HVA). This is what I think the maker of the bingo card (obviously a non-apologist) had in mind. Then I’ll spell out what I call the “apologist vegan argument” (AVA), which indeed explains why this particular objection against (fully consistent) veganism may hold some water.

As you will see, the hardline vegan argument usually is very binary and black and white in nature. If something is derived from animals or involves animal use, it is not vegan, period. The apologist vegan argument is more nuanced.
Here we go.
Backyard eggs (“It’s fine if people eat vegan except for eggs from chickens from their own backyard.”)
Hardline vegan argument (HVA): eggs are animal products. Vegans don’t eat animal products. No exceptions.
Apologist vegan argument (AVA): while there certainly may entail some problems, backyard eggs may be the single least problematic animal product, and conceding that they are often not very problematic at all, may increase the credibility of our position towards non-vegans, as well as making the transition a bit easier for them.
Part time vegan (“Part time vegans are taking steps, and are helpful for the animals.”)
HVA: there’s no such thing as a part time vegan. You’re vegan or you’re not. When people still eat non-vegan meals, they are still part of the problem and still contributing to animal suffering.
AVA: a part time vegan is part of the solution, by having a lower suffering footprint, and by helping to push demand for vegan products, thus helping to make going vegan easier for everyone (due to increased availability). Moreover, part time vegans are much closer to going vegan than omnivores. They should be stimulated and encouraged.
Note that these arguments also work for the “baby steps” objection (which apparently the maker of the bingo card finds so objectionable that they put it in the center)
Service dogs (“Vegans shouldn’t be against stuff like dogs that help the blind.”)
HVA: using an animal is not vegan.
AVA: these dogs are very helpful for blind people, and it’s certainly not obvious that they are mistreated and/or suffering. This should not be a priority. Speaking out against service dogs may easily come over as very harsh, and does not contribute to a positive image of vegans and veganism.
Oysters are vegan (“Oysters aren’t really animals, we can eat them.”)
HVA: oysters are animals. Not vegan.
AVA: there seem to be reasonable arguments to claim that oysters are not sentient, and in this sense are more like plants than animals. Conceding this point, or leaving this question open, may help us come across as reasonable, open-minded, non-dogmatic people. If we are reasonable and open-minded, many others will be much more likely to actually have a conversation with us.
Personal choice (“People still have the freedom to eat what they want. We shouldn’t push our beliefs on them.”)
HVA: our actions are not a personal choice when other beings are involved and suffer because of your choices.
AVA: it’s good to explain that eating animal products or not is definitely not a choice on the level of choosing the color of your wallpaper: shall or shall we not eat animal products, is not the same as shall we paint the living room blue or yellow. However, people are indeed free to eat what they want to eat. I think that by seeing things like this, our communication towards non-vegans may be less pushy, judgmental or restrictive, so that there is more chance they have the mental space to freely consider these serious issues.
Everyone can’t be vegan (“We can’t expect the whole world to go vegan.”)
HVA: there is no excuse not to go vegan, everyone can do it.
AVA: while many people in the west are in a perfect position to go vegan, it may be good to realize – and to show that we understand – that there are people for whom going vegan is less easy than for others. Some people are way less privileged than others, coping with financial problems, family issues, health issues, allergies, cultural issues, food deserts… While these may not make it strictly impossible to go vegan, they may at least make it (much) more difficult.
Humans are oppressed too (“Animals are not the only issue, let’s not lose sight of other issues.”)
OVA: human suffering pales in comparison with what we are doing to animals
AVA: the scale at which animals suffer and die at human hands is indeed massive and incredible. But that can never justify that anyone would ignore human suffering, or prioritize animal suffering at the cost of everything else.
Lab created meat is vegan (“Clean meat, created from animal cells, does not entail suffering.”)
HVA: it’s not vegan, because it’s an animal product. Not only does the production of clean meat require a biopsy from an animal, it also requires an animal growth medium. Moreover, we don’t need clean meat, as there are so great meat and dairy alternatives these days.
AVA: The biopsy is pretty much harmless. Moreover, if in the future we are more accepting of GMO technology in this, we can make eternally self-replicating cells, so that we only need to take the biopsy once. As for the medium, we are developping – and will use in the future – animal free growth mediums. In any case, clean meat has the potential to prevent massive amounts of animal suffering. As for not needing it: if plant based foods are sufficient, then why is not everyone vegan yet? Apparently there are still holes and lacks, and we should try everything to fill these up.
Honey is vegan (“Let’s not mention honey and consider it vegan, rather than talking about details.”)
HVA: honey is an animal product and therefore not vegan.
AVA: technically honey is not a vegan product, but focusing on this will make veganism seem less credible (it’s such a natural and healthy product in most people’s eyes) and more difficult. It’s good to a least not always volunteer the “honey is not vegan” information.
Don’t say rape when referring to animals (“The word rape in the context of dairy is a turn-off”)
HVA: but dairy IS rape.
AVA: dairy may indeed be similar to rape in non-trivial ways, but a farmer artificially inseminating a cow has a completely different intention than a rapist. Also, public acceptance of rape and artificial insemination of animals is completely different. Therefore it is not strategic to compare the one with the other. This kind of comparison will often alienate non-vegans. It is, however, useful in many situations to point out to people that cows don’t get pregnant every year without human interference.
Vegetarian is better than omnivore (“We should applaud people becoming vegetarian.”)
HVA: a vegetarian is still part of the problem. There is so much suffering involved in the production and consumption of eggs and dairy.
AVA: eggs and dairy certainly are problematic on different fronts, but vegetarians are doing most of the work, having a much lower suffering footprint, and helping to increase demand for and supply of meat alternatives. Besides, they might be well on the way to going vegan.
This is why people hate vegans (“Vegans shouldn’t do this or say this, it makes people dislike us.”)
HVA: vegans shouldn’t be critized for the way they communicate or for the methods they use. We’re pointing out very serious stuff. Anything goes, basically.
AVA: conceding the point that there certainly are vegans who are communicating in a less than optimal manner, or that there are methods that might be counterproductive, may again lead the non-vegan to take you a bit more seriously and close the gap between us and them. If you just sanction anything vegans do, you may be considered to be “one of those”, and the other party will not be willing to keep the dialogue open.
Only eat animal products from dumpster (“I’m vegan except when I find free animal products in the trash”.)
HVA: not vegan.
AVA: Freegans are not contributing to demand. They may have their own convictions for being freegan – like not wasting food. They’re a part of the solution, not the problem.
I hope you can see that the apologist vegan arguments do hold water, both in terms of content and in terms of process. Even if “apologist” is used as a term of abuse, I definitely won’t shy away from trying to find truth and valid arguments – wherever I may find them – in non-vegans’ claims. That’s because I want to build rapport with them, in the hope I can somehow help them make better choices. And because, frankly, sometimes they do have a point.
And sure, we should not find excuses for everything, or be too tolerant of wrong things. But we should always take into account where people are coming from, what time they are living in, what the norms of the day are, before we judge and condemn others. If we do that, we will see quite easily why not everyone is doing what we are doing. Yet.
I don’t have the time to respond to your points. However, I believe that you are way off the mark and completely confused and apologetic. You want people to like you more than have a consistent clear argument for animal justice. You would not make these arguments and excuses for any other moral question, such as rape or slavery or murder. If something is wrong, it’s wrong.
you seem to be an actual mind reader, knowing my own motivations even better than i know them! please let me know how i can learn your skills!
I totally agree, the author (or at least in their definition of an apologist) appears to not understand the definition of veganism. Oysters and honey are categorically not vegan. Sentience is not part of the definition, in the same way that eggs, cheese, milk and leather are not sentient but are vegan as they are either animals or derived from animals.
The definition of veganism is clear, when you start introducing individual grey areas and convenient exceptions the definition becomes meaningless and open to misinterpretation.
I don’t think any reasonable what is referred to as ‘hardliner’ would disagree that veganism can be a journey that takes time, and that there are people that are in the process of transitioning, and that reductionism is a good thing. I think that a ‘hardliner’ can be as helpful as an ‘apologist’ if not more so as they would not be clouding the definition. Flexitarian and reductionist are great but they are not the same as a vegan.
Would the apologist be so flexible and understanding if their ‘vegan’ restaurant meal they ordered contained non-vegan items. Take the first example above about eggs. Can a vegan omelette contain eggs? Would you expect a vegan cookbook to contain recipes containing eggs and other animal products? Of course not. Can a dairy intolerant person have a vegan coffee with cows milk because it’s fine to be a ‘part-time vegan’.
What is a part-time vegan and where do you draw the grey line? Vegan on Tuesdays? Vegan but beef is OK, but not chicken? The whole vegan apologist stance is unworkable and indefensible.
As a vegan and a vegan activist I understand how hard it might be to have an empathy towards meat eaters. I truly do.
But I would like to to ask a question, how many people have you already convinced with this rightful approach? Or perhaps how many people you think might be tempted with this narration? If being vegan means taking care of animals and trying to reduce their suffering this should be – at least in my opinion – the most important question.
I find this article to be very misleading, misinformed, and out of context. I find that this is comparing the most militant version of a vegan to the most proper version of a vegan apologist, which is almost NEVER the case. Also, there is no such thing as a “part time vegan” because there’s other terms for people like that called “plant based”. Regardless, “hardline vegans” aren’t just completely oppose to the fact that some people have a hard time transitioning to veganism and need time. That’s not what makes vegans look down on vegan apologists. It’s that vegan apologists, more often than not, tend to “respect someone’s choice to continue funding animal abuse” because they’re treating veganism like a diet (which it’s not). It’s this simple, would you show the same tolerance or “respect” in situations of racism or sexism? Would you be an apologists for people trying to stop those oppressive beliefs? Would you try to make a racist or sexist person feel “understood” so you don’t alienate them? No, we tell them it’s wrong and tell them to change. Anyways, I’m not going to get into a bunch of nonsense over this, but it needs to be clear that veganism isn’t meant to be taken lightly.
Even though I tend to identify myself along the lines of a hardliner, the arguments in favour of apologists are worth looking into.
Also could you make a detailed analysis of why Vegans feel a strong urge to keep the label pure.
Really interesting read! I find myself mostly being an apologist, though some things here and there i feel rather strongly about (choice being one of them!) – I think a while after being an activist – we just develop patterns towards things we’re tired of hearing – just a thought 🙂
I didn’t know what an “apologist” vegan is so I searched and found your article, which is excellent and explains in detail and thoroughly. I am, perhaps, of the unusual variety of vegan in that I see absolutely valid points on both sides, apologist and non-apologist. Though I personally support non-apologist thinking more, having alienated the people closest to me through that approach, I can understand now (after the fact unfortunately) why sometimes it is probably more useful to approach others as an apologist vegan. I just wish there was a different term for it than “apologist”, ugh. That term isn’t helpful at all, in regards to getting hard liner vegans to reconsider or augment their approach to non-vegans. Anyways, it’s really a tough, tough line to walk, to try and get the most people to open their minds instead of put up walls and shut veganism out. I personally have learned a lot from this article and it has expanded my knowledge and attitude as to how to talk with others about veganism in the future. Thank you.
You should probably have started by looking up the definition of the word “apologist” in a dictionary. It does not mean someone who is apologising. It means a person who supports or defends or offers an argument in favor of particular position or idea.
That was my first thought too! The author has lots of great points, but “apologist” means exactly the opposite of the point they’re making.
You’re an apologist. I’m not impressed.
I want to counter the argument: how many have you converted to veganism by being apologetic? Not trick question, seriously wondering. Also, another thing I am seriously wondering about: can marketing («you attract more with honey») successfully be applied when dealing with social injustice? Somehow I suspect women would still not be able to vote, and that there would still be slaves in the western world, and no Jews left from gas chambers, if people only used the «honey-approach». Somehow I feel there is a vital distinction between selling a product and opposing social injustice..? The product «me» would be more easily sold with «honey», but it is not about me.