My book

How to Create a Vegan World: a Pragmatic Approach (Lantern Books, New York) is now available !  This book is the result of my experience and thinking about the issues during almost twenty years of vegan advocacy and campaigning. The foreword is by Peter Singer. Read below what people are saying about it…


“Tobias Leenaert’s writings are consistently some of the sharpest and most perceptive material in the animal protection movement’s literature. His advice gives activists the tools to play a decisive role in ending the era of industrialized animal exploitation.”—Erik Marcus, publisher of

“As religious, political, and dietary dogma enjoys a heyday, How to Create a Vegan World offers pragmatists a welcome haven. With research supporting his position, the author contends that in valuing both small changes and sweeping ones, we can build, rather than bulldoze, our way to a compassionate and sustainable world.” —Victoria Moran, author of Main Street Vegan and director of Main Street Vegan Academy

“The animal rights movement has been waiting for a book like this. Tobias Leenaert goes beyond the obvious reasons of why the world should go vegan and provides valuable insights on how to effectively make progress towards goal. I would highly recommend this book to new and veteran activists dedicated to helping as many animals as they can.”—Nick Cooney, Vice President of Mercy for Animals, author, Veganomics

“Tobias Leenaert has a unique and practical point of view on all things vegan that cuts through the issues like a knife through a firm cake of tofu. He is not afraid to challenge common misconceptions and norms with his penetrating, fact-based reasoning. Always independent and illuminating, we count on activists like Tobias to lead the way towards a vegan world.”—Seth Tibbott, founder and president, the Tofurky Company

How to Create a Vegan World is a must-read for anyone who wants to maximize their impact to make the world a better place for animals. Tobias Leenaert synthesizes a wealth of research with his own extensive experience as a vegan advocate to present clear arguments and practical tips for effective vegan advocacy. I highly recommend this book!” —Melanie Joy, PhD, author, Why We Love Dogs, Eat Pigs, and Wear Cows. An Introduction to Carnism.

“Some animal advocates are content just to be right. Tobias Leenaert doesn’t want you to be just right; he wants you to be both right and effective. There’s a big difference, and he’ll show you what it is.”—Paul Shapiro, The Humane Society of the United States

“Tobias Leenaert is one of today’s most important writers regarding animal issues. Probably his greatest strength is his ability to stay focused on what will actually help animals in the real world.”—Matt Ball, author, The Accidental Activist, and co-author, The Animal Activist’s Handbook

 “If the meat industry had to pick one book they don’t want you to read, this would be it.”—Sebastian Joy, founder and director, ProVeg International

“Big-hearted and level-headed Tobias Leenaert shows us how we need both idealism and pragmatism in the animal rights movement, and that we can make greater, more strategic strides in through collaboration, inclusiveness and meeting people where they’re at. Listen to Tobias.”  —Jo-Anne McArthur, photojournalist, We Animals

“This book contains many of the ideas I wish I had come by immediately when I went vegan in 2005. It would have saved me and others from countless fruitless discussions. Highly recommended for any vegan who wants to make a difference!”—Mahi Klosterhalfen, CEO and president, Albert Schweitzer Foundation

“The single most important book on the subject. With wit, compassion, and humor, Tobias brilliantly combines light-hearted stories with hard-hitting facts, ultimately leaving the reader with a renewed sense of purpose and joy. If you want to master the most effective strategies for reducing societal consumption of animal products, this ultimate guide is for you.” —Brian Kateman, editor, The Reducetarian Solution and co-founder of the Reducetarian Foundation

“Drawing from the research on successful behavior change as well as his own extensive experience, Tobias Leenaert has created an essential tool for anyone who wants to change the world for animals. How to Create a Vegan World is thoughtful, pragmatic and provocative. It’s also packed with useful tips that are likely to make your advocacy more effective than ever.”—Virginia Messina, MPH, RD, author, Vegan for Life and Even Vegans Die

“Tobias Leenaert doesn’t want to be right but applies a pragmatic approach to create a big societal transition. He does this with a keen eye for human nature. Like Berthold Brecht noticed ninety years ago: ‘first comes food, then comes morality’.”—Jaap Korteweg, the Vegetarian Butcher

“Tobias’ pragmatism in this book is refreshing. Any method that leads to reduction of used resources, greenhouse gas emission and animal suffering, should be pursued. Personally, and to illustrate Tobias’ points in this book, as a habitual meat-eater, my inclination to become vegetarian or vegan is boosted more by eating in a spectacular vegan restaurant, having a vegetarian daughter and meeting rational people like Tobias, than my professional endeavors or my encounters with proselytizing vegans.” —Mark Post, creator of the stemcell based hamburger

“Tobias Leenaert makes a very convincing argument for why a ‘food first’ approach should be an essential part of the strategic toolbox of the animal advocacy movement. A refreshing, compelling, and ultimately very positive book that should be read by everyone who wants to help animals.” —Bruce Friedrich, executive director, The Good Food Institute

How to Create a Vegan World is a thoughtful plea for pragmatism in the vegan movement. Drawing on effective altruist principles and social psychology research, Leenaert explores how our biases can blind our advocacy for animals. He makes a powerful case for dropping conventional wisdom and leaving our comfort zone, and instead starting from first principles in our quest to best help animals.” —Lewis Bollard, farm animal welfare program officer at the Open Philanthropy Project

“Through a rational, strategic approach, this book shows the reader how we can all play a part in ending factory farming and sparing billions of animals from suffering.”—David Coman-Hidy, executive director, The Humane League

“In a movement charged with emotion, pragmatism can often be overlooked. Tobias takes a critical look at how to create change in our modern society, and his thoughtful viewpoints teach valuable, evidence-based approaches to achieving victories for animals.”—Jon Bockman, CEO of Animal Charity Evaluators

”I wish How to Create a Vegan World fell into my hands years ago. It would have profoundly impacted my views on what helps the most animals. If you care about saving animals you should not only read this book, you should have it on your bedside table.” —Sharon Nunez, president, Animal Equality

“People don’t do anything when they think they have to do everything. This helpful book provides a practical outline for guiding people to take positive steps and for being the type of activist who asks the question, ‘Do I want to be right or do I want to be effective?'” —Colleen Patrick-Goudreau, animal advocate and bestselling author of The 30-Day Vegan Challenge

 “Tobias Leenaert is the meat industry’s worst nightmare: a triple-threat visionary who is also utterly pragmatic and who writes well. His book is stuffed from beginning to end with great advice that’s backed up by research and common sense, and is well delivered. If you care about saving the animals, read it.”—Hillary Rettig, vegan activist and author, The Lifelong Activist

 “Written with precision and clarity, How to Create a Vegan World: a Pragmatic Approach provides sophisticated and unflinching insights that encourage animal advocates to consider unconventional (often counterintuitive) strategies intended to maximize our impact. Layers of
thought-provoking content are tightly woven together to deepen our connection to a broad range of tactics and potential allies, while simultaneously expanding and fine-tuning our critical thinking around time-honored philosophies and beyond.” —Dawn Moncrief, founding director, A Well Fed World

 “How to Create a Vegan World delivers some hard truths about our effectiveness as animal advocates. It is thought provocation at its finest. A required read for all pragmatic activists looking for evidenced-based research and strategies that are proven to work.” —Matthew Glover, co-founder, Veganuary.





Where to get it?


(if you want to avoid Amazon, you can order it straight from the publisher here)



Book depository (free shipping)


For bulk orders and discounts (40% from ten copies), contact:

Books International: 703-661-1594 or

Deep Books: 020 86930234 or

Footprint Books: 61 02 9997 3973 or


If you like my work and this book, you can support me by recommending the book on social media, on your blog, in the newsletter or Facebook page of your group, by ordering bulk copies (see info below) and by writing a review on Amazon. Thank you!